Search This Blog

Monday, June 13, 2011

Guest Blog Series- 2- More about Twitter

This is the second entry from our series featuring Tanya Coyle, The Lexical Linguist.

There are some things you can do in order to get into Twitter and start using it to its fullest potential. I have listed my top 10 tips to get the most out of your experience. Some of these tips speak to gaining followers, but I want to be clear that you should never get caught up in how many people follow you. Twitter should not be a competition for followers for several reasons, but the biggest is that WHO is in your network is much more valuable than HOW MANY are in your network. Having more people following you is helpful because it gives you access to more connections, information, and makes crowd sourcing (i.e. posing a question to your community in the attempt to get multiple responses) much easier. However, you get more bang for your buck connecting with people in your profession who will stimulate and challenge you. Besides, just because someone has many followers, doesn’t mean that those followers aren’t spam or random people who don’t contribute to the community.

Have a real picture (called an avatar)

This picture doesn’t have to be of you, per se, although it is very helpful. The picture should, however, convey some sense of you to your followers. Please, please, PLEASE never leave the Twitter default egg as your avatar. You come off looking like spam or worse (not that there’s much worse than spam). I also consider it poor Twitter etiquette because you require your followers to be more vigilant about whether or not you are spam when you contribute to discussions. If you want to get more followers, ditch the egg.

Say something in your profile and give us a real name

This is especially important if you are using Twitter professionally in any capacity. I would say that lack of information in the ‘profile’ section is the number one reason I won’t follow people. Mainly, it’s because I don’t know if you’re worth following if I don’t know what you do or who you are. A brief description (e.g. ‘grad student in audiology’ or ‘SLP working in schools’) helps people to know who you are and why they should bother following you. I also suggest you include at least a general location such as province/state and country. It’s also nice if you can include your real first name (last name is more optional) so that people have a ‘real’ name to attach to you beyond your twitter handle.

Create a short, user- friendly handle

When you create your Twitter name, or handle, you should consider that people will hopefully be using it a lot. The best possible handle is your real name (e.g. @LNLeigh) or your first or last name with your job title (e.g. @SLPTanya). Please avoid long names when possible because your name takes away characters when people include it in tweets. Also, avoid strange characters like underscore or symbols at all costs – it is less user-friendly to type. Your handle, picture, and profile can work together to give people a flavor for yourself on Twitter (called branding). Give this some thought when setting them up. If you already have a Twitter handle and would like to change it, this is easily done. As an aside: if you are a speech therapist/pathologist, please avoid the word ‘speech’ in your handle – this has been flooded in our ‘market’.

Start tweeting

If you want to get into the game and start connecting with people you MUST start tweeting. Even if you have no followers and feel you are ‘talking to yourself’ you should be tweeting. Tweet relevant material such as links you found interesting and professional ideas or experiences you may have had. Before I follow someone, I usually check their previous tweets to see if they are ‘worth following’. A ready-made community such as the SLPeeps does allow for some leeway but signing up on the SLPeeps and Audiologists Twitter List will not automatically get you plugged into the community. At the time of writing this blog post, the audiologists do not yet have a centralized hashtag (that I can find) such as #SLPeeps to help create a cohesive community so it may be more difficult to plug yourself into that network without relevant tweets.

Retweet (RT) people

The BEST way to get people to notice you and to begin participating in the community is to retweet someone else. I frequently become aware of a new person worth following because they RTed me. It doesn’t guarantee you’ll be followed, but it certainly helps show your willingness to join the community. As I’ve said in a previous post, retweeting is very important to Twitter and RTing someone demonstrates to them that you are genuinely interested in their ideas and information, so much so that you feel it’s worth sharing again via RT.

Jump in on conversations (politely)

Twitter is a public forum so treat it like a party or giant convention room and join in on conversations at leisure. It’s not considered ‘rude’ to jump into a conversation, so long as you’re on topic and contributing to the conversation. You may want to start your first tweet with “butting in” to acknowledge you’re joining the conversation if you rarely tweet with the other tweeters, more as an introduction that you’ve joined. It’s also OK to just throw a link or resource that’s on-topic into the conversation and walk away again, although it’s better if you converse a little or acknowledge any tweets in response to your contribution. It is rude to bud into a conversation thread to plug your company, blog or similar in a random way, especially if you aren’t contributing to the conversation.

Tweet more than blog or company promotional tweets.

It’s just not helpful to the community and in a social network, while networking is important, so is the social aspect. This means there must be give and take or sharing involved. If you are using Twitter SOLELY as a professional outlet for your company and your handle, profile, and picture proclaim this as such, it’s potentially OK. This is because people know what to expect when they follow you. However, I still urge you to participate in related discussions and provide tweets that go beyond promoting your company. @CASLPA is a great example of a ‘company Twitter account’ who also engages the related community. CASLPA is a professional organization that uses social media to maximize potential to connect with their members (and even their non-members). It’s the ‘social’ or relationship part that makes them so great at what they are doing on twitter.

Use hashtags to get noticed by people who aren’t following you

If someone is following a specific hashtag (e.g. #SLPeeps, #hearing, #slpchat, #audiology) they will see all tweets that include that hashtag (unless the person tweeting has protected their tweets). The #SLPeeps hashtag is probably the primary reason that SLPs on Twitter have been able to come together, grow, and create a very cohesive community. I often find people worth following because they tweeted with the #SLPeeps tag. Also, using tags appropriate to your conversation makes it easier to crowd source for information before you’ve amassed very many followers. You can add #SLPeeps to your tweet, for instance, and anyone following the #SLPeeps tweets will see your tweet as well, even if they aren’t following you.

Be unprotected (at least at the start)

Again, I can’t emphasize how important it is to keep your tweets public in order to develop your PLN. Many people won’t bother trying to follow you if your tweets are protected because they cannot see examples of what you’re tweeting. Also, it’s a hassle to request to follow and then ‘wait and see’ to add you to a list they may have created to make following certain types of groups easier (more on lists another time). Protecting your tweets may have its place, but when growing a PLN it is a hindrance rather than a help.

Engage with your network

People who contribute meaningfully to the community get followed. It’s as simple as that. This means put out tweets, join in on conversations, pose questions to your community and respond to tweets that mention you or are directed at you. Even when you have many people following you it’s best to make every effort to respond to people if they direct information or a question at you specifically. You need to be contributing to your PLN in order to grow it and gain value from it.

Don’t just take my word for it. Here are some other sources if you want to see more:

Follow Fail: Top 10 reasons I won’t follow you in return on Twitter

20 Twitter Tips for New and Experienced Tweeters

Monday, June 6, 2011

Guest Blog Series- 1- Twitter Basics

Good Morning Everyone! We are very excited today to announce that for the next few weeks we will be featuring a Guest Blog Series from the Lexical Linguist! You are going to love this series because what you learn will make a drastic change in your daily therapy.

Tanya Coyle is the author of Lexical Linguist (http://lexicallinguist.wordpress.com/) and an SLP from Ontario Canada. Additionally she describes herself as a Semi tech-geek; full fledged research & reading geek. PT faculty member. Dabbles in Apps. I describe her as one of the sweetest and kindest gals you'll ever meet. Now without further ado here is the basics of Twitter.

Using Twitter professionally is very rewarding. I’ve learned more from a short time on Twitter than at any number (and possibly ALL) of the conferences I’ve EVER attended. But Twitter can be a bit confusing at first. The concept is extremely simple: say anything you want in 140 characters or less. And it is this simplicity that is appealing about Twitter; its brevity. However, once you launch yourself into the Twitter community or Twitterverse, you may find that there are many little things that make Tweeting better.

In my last post I explained how I, personally, use social media to build my own PLN (personal learning network). By the end of this post I hope that you will understand how to use Twitter on a fairly basic level. I will talk about more advanced features and functionality of Twitter as well as the social rules and general tips to remember in future posts.

Decide early if you want to use Twitter primarily for professional information to build yourself a PLN, for personal interest, or for both. This doesn’t mean you can’t change your mind later, but it will help you to enjoy your Twitter experience sooner. I chose to join Twitter for professional purposes so I rarely post anything to all of my followers that isn’t related to my profession somehow. I am always thinking “What does this tweet contribute?”. But I am a person and I’m connecting socially with others so the occasional tweets about something funny or interesting not related to my profession helps people see that I’m not a tweeting robot (note: twitter actually has such things, known as ‘bots’). Also, conversations between people don’t necessarily go out to all my followers (see below) and that is where I allow myself to stray, sometimes liberally, from this rule. Conversation with others in my PLN accounts for most of my tweets. You don’t always have to be serious – the #SLPeeps like to have fun too!

This is a good time to remind you that twitter is public. Let me repeat that: TWITTER IS PUBLIC. This means that anything you tweet can be seen by anyone at any time in a multitude of ways (except for direct messages and protected tweets, although they can be subpoenaed by a court of law). If you are using Twitter professionally (and even if you’re not) please don’t forget its public nature. I am reminded of this whenever I’m having a conversation with someone that “feels” private and a company “butts in” on the topic. You can search any keyword and see tweets that use that keyword. Thus companies are, logically, using this feature to monitor any potential conversations about their product or client. I’ve had good and bad experiences with this, but usually good experiences.

What’s in a tweet?

Twitter traditionally asks you to answer one question: what are you doing? If you’re tweeting professionally, however, I would suggest that you answer the question: what interesting idea/information have you recently been exploring? If you think this way, you’re more likely to share meaningful information with your PLN. Don’t forget that once you’ve developed a community you can pose questions to the community and get great replies.

What do all these new terms mean?

In Twitter there is a new lexicon that users must learn to really understand what’s going on. Here is a fairly complete list you need in order to understand what people are talking about.

General Lingo

Timeline/Feed – all the tweets from people you follow are seen in what’s called your timeline or your Twitter feed.

Handles – this is the name you have on Twitter and how people find you and interact with you. They always start with the ‘@’ symbol. For instance, my personal handle is @SLPTanya. Notice how I have used a mix of capital and lowercases letters to make it easier to read. It is not case sensitive, however. If someone writes @slptanya, I will still see that tweet in my mentions column (see below).

Following – You can see updates from people in your timeline if you ‘follow’ them, similar to being ‘friends’ with someone in Facebook (Tweetdeck even calls them ‘friends’), except that this can be unidirectional. Technically, you can see anyone’s tweets (unless they are protected) by going to their profile page. In order for their tweets to automatically show up in your timeline or twitter feed, you must “follow” them. You can follow someone without them having to follow you and vice versa. There is a fairly comprehensive list of SLPs in my Blogroll. You can use it to find people to follow quickly if you’re starting up (or even if you’ve been on for a long time). I wish I’d had this when I started up a year ago to save time searching for people!

Followers – This is a term that turns people off of Twitter because it “sounds like a cult”. But ‘followers’ simply means the people who want to see your tweets. Anyone who is following you will see your tweets in their timeline, so long as the tweets are not directed at anyone in particular (see below for mentions and direct messages). As you gain more followers, you have more people who will potentially respond to any questions you may pose to the Twitter community.

Favorites - If you see a tweet you really like, click ‘favorite’ to keep it forever. As far as I can tell, favorites never go away and are available to you whenever you want them. You can link your Diigo.com site to Twitter so that any links in your favorited tweets will automatically be saved to your Diigo account.

Twitter Clients - a ‘client’ is anything you are using to access Twitter whether on the web at Twitter.com or in a desktop or iPhone version like TweetDeck. I will blog more about these in the future but I prefer TweetDeck and find it much easier to manage flow of information with the use of this (free) Twitter client.

Learning to play with friends

Mentions – if someone uses your handle in a tweet, you can see that under ‘mentions’. There are a few ways to use this feature to different effects:

Directing tweets and replying: if you begin a tweet with someone’s handle, that tweet will show up in their mentions page/column and is not necessarily seen by all of your followers. If someone is following both you and the person to whom you are directing your tweet, they will see your message/conversation. However, if someone is following only you OR the other person, they will not see your conversation in their timeline. If you click ‘reply’ to comment on someone’s tweet, it will automatically put that person’s handle at the beginning of the tweet. When you do this, the characters in their handle are counted in your 140 characters. Choose YOUR handle wisely for this reason. The shorter, the better.

For example, let’s pretend I follow @SLP1 and @SLP2 but not @slp1Mom.

@SLP1 sends a tweet directed to @SLP 2

@SLP2 what tests do you use to assess language skills?

Then @SLP2 replies to @SLP1

@SLP1 I use the CELF-4, the TACL-3 and the TOPS. You?

I will see this conversation in my timeline and could ‘butt in’ if I had anything meaningful to contribute. I can reply to both users if I include both of their handles in the tweet.

@SLP1 @SLP2 butting in, but I just got the WABC and it’s great for assessing concepts

Now pretend that @SLP1 sends a tweet directed to @slp1Mom

@slp1Mom we’re going to grandma’s tomorrow, are you able to come too?

I will not see that tweet (or any of @slp1Mom’s replies to @SLP1) in my timeline, because I do not follow @slp1Mom and Twitter assumes (usually correctly) that I’m not interested in those conversations.

Mentioning: you can include someone’s handle ANYWHERE in a tweet and it will show up in their mentions feed. If you begin your tweet with anything other than a person’s handle, it will go out to all of your followers. Mentioning is a good way to ensure a particular user sees your tweet or to give that user credit for information you learned from them. Including someone’s handle at the end of a tweet is a way to include them, but let them know that you are not directing your comment at them specifically.

Direct Messages (DM): you can send a private tweet to someone by starting the tweet with ‘D’ and then their twitter handle (e.g. D SLPTanya). Only the person who receives the DM will see that tweet. You cannot (yet) send DMs to more than one person in a single tweet. NOTE: The person has to be following you for you to DM them. If you want to send a message to someone who does not follow you, the only way is to direct the tweet to them (i.e. start your tweet with their twitter handle). However, they can reply to you in a DM if you are following them. The characters in their handle DO NOT count towards your 140 characters in a DM.

Playing nice (Don’t be an idea thief)

Retweet (RT): A retweet is a way to broadcast someone’s tweet to all of your own followers, while giving them credit for the original idea/information. Retweeting is extremely important in Twitter; it’s how information circulates quickly (e.g. during a major event) but, more importantly, it allows ideas to spread – which is why many professionals are using Twitter.

The best use of a RT is as a sort of informational democracy; like a vote for that idea or resource. Retweeting someone tells them that you like their idea and want it to spread. Of course, it doesn’t mean that if someone does not RT you that your information is not something they liked. In a community like the #SLPeeps, there is a tendency not to necessarily RT something people like very much. This happens because many people are all following each other, and thus they assume that everyone else saw the tweet. This is not the best approach – although I have also fallen prey to that manner of thinking – because someone may have missed the tweet and are not catching up on what they missed. More importantly, however, if a RT is thought of as a sort of ‘vote’ for the information it contains, than you should RT it to indirectly say so, regardless of the fact that everyone may have already seen that tweet. Besides, repetition is a virtue. I have frequently glanced over a tweet and thought “sure, that’s interesting” but when I see that someone else has retweeted it, I may take more notice of the information or idea and explore it further. The fact that I saw the same tweet more than once gave it more weight. And remember, repetition is a virtue. (Also remember that TWITTER IS PUBLIC).

A good rule of thumb is to leave enough characters in your tweet to accommodate a RT and make it more likely to be retweeted. For example, I must leave 14 characters in a tweet to make it easier to RT (this is exactly 14 characters ->RT_@SLPTanya:_).

Old Style RT: This is the old way that Twitter allowed tweets to be RTed – you could modify the information in the tweet before sending it out. This is nice if you want to make a comment of your own about the tweet. You cannot do this from Twitter web currently (unless you cut and paste the tweet and add the RT information yourself). Twitter clients such as Tweetdeck allow you to choose this as an option and I suggest enabling it.

New Style RT: You cannot change the tweet at all when you RT it. The one advantage of this is that you can RT someone who has not left enough character spaces. The disadvantage is that it will not allow you to add your own comments. This is the way it is currently in the web based version at Twitter.com

Modified Tweets (MT): if you change the wording of someone’s tweet in order to make it flow better or to get around the character limit, you can use MT to signify that you are sort of paraphrasing. Similarly, you can add “(via @handle)” to a tweet instead of MT to show the source of your information/link and not be rude.

Shorties (not the girlfriends)

Because you are only allowed 140 characters at a time, people tend to use many short forms and acronyms. Here is a list of some of the more common ones for the #SLPeeps community, but you can always ask or Google them to find out others as you come across them. Please feel free to add others that may have confused you in the comments section

  • ppl = people
  • IRL = in real life
  • tx = therapy/intervention
  • ax = assessment
  • dx = diagnosis
  • ped/pead = pediatric/peadiatric
  • FF = Follow Friday – Fridays are designated days for people to give shout outs and recommend people to follow.
  • pt/pts: patient/s
  • CA = chronological age (but use context to know if it may mean California, obviously)
  • biz = business
  • plz = please
  • smh = shaking my head

In addition to short forms, you should shorten all links with bit.ly or a similar platform. Tweetdeck and other Twitter clients will automatically shorten links for you when you add them to your tweet. Shortened links work exactly as longer ones do but take up less space.

Tagging (without spray paint)

You can include a ‘hashtag’ or’ tag’ to a tweet to mark its topic and make it more searchable. Hashtags always start with the # sign and cannot include any spaces or dashes. Common ones used by speech pathologists include #slpeeps, #slpchat, and #FF but there are many others. For instance, if you are tweeting about autism you may want to include #autism in your tweet. Efficient tweeters include hashtags as part of the tweet (e.g. Hey #SLPeeps, check out this new #autism awareness site) but more often they are tacked on the end of a tweet (e.g. I found this great site for autism awareness #autism #SLPeeps). Like handles, hashtags are not case sensitive, but sometimes easier to read if you use capitalization for effect. People also use hahstags to make jokes (e.g. #SLGeek) or offhanded, witty remarks. Sometimes you’ll see entire sentences as a hashtag to varying degrees of comedic effect.

You can search for a given hashtag and ‘follow’ that tag. For instance, I follow #SLPeeps and #slpchat so that I see tweets that include those tags. I’ll also follow a conference hashtag leading up to and during any given conference (e.g. #CASLPA2011). You can search for any keyword, however, regardless of a hashtag. I’ve had companies tweet me in response to a tweet I made about their product on several occasions such as Super Duper Inc, Pearson Assessment, and even Dyson. This is a good time to use the virtue of repetition: Twitter is PUBLIC. I’ve even seen my tweets or those of friends on websites related to the topic of our tweet or in Google searches.

To protect or not to protect…

If you want to, you can choose to make your tweets private. People who do this are considered “Protected” in Twitter. You must request to follow protected users and they must approve your request in order for you to see any of their tweets. There are obvious pros and cons to this option.

Pros:

  • You don’t have to worry as much about the fact the Twitter is public. Your profile and tweets will only be visible to people you’ve approved.
  • If colleagues or your boss are on twitter and you think it may cause a conflict, they would not see your tweets.
  • You don’t tend to get any spam tweets (but you are not completely immune).
  • You have the opportunity to “pick” your followers so if you don’t want businesses (or the individuals with only 5 tweets who is following 10,000 people) following you, you can decline their request to follow you.
  • You know your messages are being seen by the target audience, not every person with a twitter account.

Cons:

  • Your ideas/tweets are limited in who sees them.
  • It is more difficult and takes more effort to build your PLN because Some potential followers may not follow you as quickly if they have to request permission.
  • You CANNOT direct a tweet to someone who doesn’t follow you, even if you include their handle in the tweet. So, you cannot effectively comment on a non-follower’s tweet or ask them any questions (e.g. you can’t ask them to follow you, even!)
  • You have to research and approve EVERYONE who follows you.
  • You cannot properly participate in chats such as #slpchat unless you go to your settings and unprotect your tweets temporarily.

You can turn protection on and off whenever you want but each option affects all tweets (e.g. either all protected or all unprotected). NOTE: Twitter recently changed this so that tweets while protected remain protected once you are unprotected. Tweets that were unprotected are not viewable by non followers when protected again.

I strongly discourage you from protecting your tweets if you are trying to develop a PLN. The entire point of Twitter is to interact and protecting your tweets limits your ability to interact with everyone. However, you may have a good reason to protect. It’s a personal choice. Also remember that you can protect your tweets, but you can’t stop your followers from retweeting your tweets, which effectively makes them public. Just because your tweets are “protected”, it doesn’t mean they are private.

In my next post I will talk about the social rules of twitter and how to tweet effectively in a PLN.

Other sources for this information:

http://www.jhische.com/twitter/

http://larryferlazzo.edublogs.org/2009/05/18/the-best-resources-for-beginning-to-learn-what-twitter-is-all-about/